The 2011 Hyundai EquusHyundai surprised the automotive world when displayed the 2010 "Hyundai Equus" at the 2009 New York Auto Show. The success of the Hyundai Genesis sedan, however, has the Korean automaker thinking big. If Americans will embrace the Genesis as a Hyundai luxury car with a price tag as high as $40,000, some ask, what's to stop them from embracing a more luxurious model a step